Design a visual tool to aid Project PAVE in educating about and ending the cycle of relationship violence.
Project Purpose: Versatility | Educate, Explain Impact, Set Vision, & Call to Action
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The Challenge
The organization needed a visual tool to educate about the organization's services and programs, while also providing impact statistics, vision for future work, and a call to participate or give financially.
Also the organization wanted to be able to pull individual elements from the design for other promotional or fundraising purposes.
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The Process
1. Information Gathering & Market Research
2. Document Type, Material, & Pricing Decisions
3. Vision Sketches, Idea Gathering, & Asset Collection
4. Iterations of Design
5. Documents Set Up for Print and Digital Formats
6. Final Product Delivered
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Information Gathering & Market Research
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Document Type, Material, & Pricing
8.5 x 11, matte 70lb text weight paper, unfolded, 4-color/4-color, 4-color process printing
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Various Digital Formats for Social Media, Website, and Video needs
Vision, Ideas, & Assets
Final Designs & Files
